New logo of the Electronic records of sales

Project of the Electronic records of sales has introduced its official logo: „e-tržby“ (in English: „e‑sales“). Part of the logo is also a slogan „Má dáti. Dal.“ (in English: „Debit. Credit.“). The logotype symbolizes dutifulness and the electronic communication in the sales recording process.

Although the collocation „Electronic records of sales“ became common, it is too long and complicated for routine use. That is why we searched for a solid term. The verbal logo design was discussed in the groups of entrepreneurs and public. Graphic form and the accompanying slogan came from a public design competition.

The new logo will be used in the nationwide informational campaign of the project.